New Delhi Social Workers Association
“Khadi has the power to provide employment to crores of people. It has now become a symbol and a centre of interest of the nation’s youth,” Hon’ble Prime Minister Shri Narendra Modi said in his first ‘Mann Ki Baat’ address in 2016.
Lauding the people associated with Khadi, he said that the fabric was quickly gaining attention among the youth and was carving a niche for itself in the world of fashion. After the success of Hon’ble Prime Minister Modi's take-yoga-global campaign, it's now the humble Khadi that he wants to take across borders as India peddles its soft power on the international stage. "The Government is aiming at making the 'Khadi' a global product identity of India, as it did for Yoga. A global identity of Khadi would also allow many rural artisans to earn better,"
The Government has already approached the United Nations and sought help in promoting Khadi as a product. The KVIC has now set a bigger target of achieving Rs 5,000 crore in khadi sales by 2018-19. No wonder the Government organisation is now looking at exports. With our Hon’ble Prime Minister’s vision of further improving the perception, brand building and wider acceptability of our National Fabric-Khadi, along with creating more awareness on the “Swachh Bharat” Campaign, we propose to organize a cultural evening with the theme “KHADI - THE FABRIC OF FREEDOM AND HARMONY” a fashion show on Khadi, in the backdrop of the symbolic India Gate, New Delhi.
The Cultural evening may also be used to announce the Government policy initiatives for promotion and export of “KHADI - THE FABRIC OF FREEDOM AND HARMONY”.
